Tuesday, April 24, 2007

Network Nav - Channel 10 example

Check out this link to 'newish' Channel 10 template
What NOT to do with your network navigation and advertising methinks
http://www.ten.com.au/ten/1706.html

- strange multiple tiered advertising that breaks the navigation spatially (note just had another look and the triple layer adverts have gone now, perhaps it was a glitch)
- unclear repetition of the navigation item / title

Not wanting to come over all self righteous with this post - but sometimes its useful to see examples of what really does not work. This really looks as if someone at 10 was getting a bit greedy and wanted to find another banner ad spot without regard for overall experience.

I am currently seeking out examples of global navs with a lot of options that DO work - any suggestions welcome as comments to this blog post.

A couple of other potential user experience and overall design issues for C 10.
- Hidden search box top right... dark colours blend it into the background of the template.
- Large amount of wasted real estate above the fold
http://www.ten.com.au/ten/talk-play.html
- alternating height of heading areas - in same section
e.g. 1:http://www.ten.com.au/ten/talk-play.html
e.g. 2:
http://www.ten.com.au/ten/talknplay-forum.html

On a postitive note - the part at the base of their page where they expand on the content available in each section is a nice way of displaying a lot of options at a glance - at a part of the page users may be expected to look to navigate to another area or away from the site altogether.

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